iVoice and stay-at-home mom of six, Sharon Rowley, reacts to Hilary Rosen's comment that Ann Romney "never worked a day in her life." Should Ann Romney's employment status matter to women voters? Sharon examines the firestorm surrounding the "Mommy Wars" and tells us what really matters to her. Tell us what you think! Chime in on our message boards!
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Today?s training is shared from HubSpot and an article posted by Pamela Vaughan. It was just too good not to share.?
The Ultimate Facebook Marketing Cheat Sheet
Facebook?s social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 845 million members in its user base, it?s still the most popular social network around.
And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it.
That being said, learning all the nuances of various social networks can be a tricky and time-consuming feat, especially considering how frequently they add, remove, and modify features. To help you stay ahead of the curve, we?ve put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook.
First things first. To maximize Facebook?s business potential, you need to create a business page, not a personal profile, to represent your brand. Setting up a page is simple. Just visit https://www.facebook.com/pages/create.php, and follow the step-by-step setup instructions. (Already created a profile for your business? No worries ? Facebook now allows you to easily convert it into a business page.)
Once you?ve created your business page, make it more shareable and easier to find by creating a recognizable vanity URL (e.g. http://www.facebook.com/hubspot) at http://www.facebook.com/username.
Facebook?s new page design enables you to feature a 851 x 315 pixel ?cover photo? at the top of your business page. Get creative with it to capture the attention of new page visitors. Just be sure to follow Facebook?s cover photo policies by excluding price/purchase information (e.g. ?40% off? or ?Download it at our website?); references to Facebook features/functions (e.g. ?Like,? ?Share,? etc.); contact information such as website address, email, mailing address, or information that should go in your page?s ?About? section; and calls-to-action, such as ?Get it now? or ?Tell your friends.? Here are some awesome examples of business page cover photos to get your creative juices flowing.
Start populating your page?s timeline with content! If you maintain a business blog, you can connect your blog to auto-post links to new blog content you publish. Many blogging platforms like WordPress and HubSpot automatically offer this feature within its software; you?ll just need to turn it on and sync it with your page. (Warning: Don?t put too much emphasis on automation. It?s okay to auto-publish some content, but make sure a real human is posting and engaging with your fans, too.)
Have you noticed that when you post a link to Facebook, it pulls in a brief description as well as an image? The description gets pulled from the page?s meta description, so make sure any blog content you publish has a complete and enticing meta description to optimize its presence if it gets shared on Facebook.
Modify the items in your page?s timeline to highlight certain posts more prominently than others. By hovering over individual stories, you can make them wider and more prominent on your page by clicking the star icon, or hide them from your timeline (or delete them entirely) by clicking on the pencil icon.
Leverage Your Most Visual ContentFacebook?s new timeline page design places more of an emphasis on visual content like images and videos, so use that to your advantage. According to an internal Facebook study, ?posts including a photo album or picture can generate 2X more engagement than other post types.? Because these images will now appear larger and more prominently on your page, make it a point of posting your best visual content to your Facebook page, or make more of an effort to make the content you already create more visual. Think photos, charts, infographics, and other content visualizations. And hey ? you can always use it on other visual-oriented social networks like Pinterest and Google+, too!
While Facebook?s new page design eliminated the ability to create a designated ?Welcome Landing Page? for new visitors to your Facebook page, you can still create and leverage custom tabs which are accessible via the ?Views & Apps? section of your page (see tip #17). Think of these as landing pages within your Facebook page. Learn how to create custom tabs here, which you can use as calls-to-action to feature anything from case studies to marketing offers to other promotions you?re running. (Note: With HubSpot, you can take this one step further by installing HubSpot?s Facebook App. While it can no longer support ?welcome?-style landing pages, you can use it to create custom tabs containing lead-gen forms so you can convert page visitors into leads ? right within Facebook!)
Facebook Insights is Facebook?s internal analytics tool right that helps you measure and analyze your Facebook presence. The tool provides Facebook page administrators with analytics data about page visits and engagement and can help you understand which content is and isn?t engaging to your fans. Access your page?s Insights at http://www.facebook.com/insights or by clicking into the ?Admin Panel? on your page. We?ve also published an informative blog post and video that walks you through how to analyze Facebook Insights to improve your content strategy.
Although you used to only be able to tag other users on Facebook, you can now tag other pages, too. Make your page more engaging and interactive by enabling others to post content on your timeline. Enabling this feature will also automatically publish posts to your page?s timeline that are from other users who have tagged your page in their posts. To enable this, check off ?Everyone can post to HubSpot?s timeline? and ?Show the box for ?Recent Posts by Others? on the top of HubSpot? in ?Manage Permissions.?
13) Connect Your YouTube ChannelDoes your company have its own YouTube channel? Add the YouTube App to your Facebook page so your fans can view your YouTube videos directly within Facebook.
Similar to the YouTube App, you can also add a SlideShare tab to your page that will also pull in your SlideShare presentations.
While you?re at it, why not pull in your Flickr photos with the Flickr App, too?
With Facebook?s new Open Graph applications, you?re not just limited to other people?s apps ? you can also create your own apps that support your very own marketing initiatives! The new and improved Open Graph allows third-party developers to create ?frictionless? apps that, after a user provides permission once, automatically share users? engagement with the app on Facebook. Furthermore, users? friends are easily able to join in on this shared activity. Furthermore, the new Open Graph apps support customizable calls-to-action, which you may have already noticed in apps already floating around Facebook like Spotify, Hulu, and the Washington Post, which prompt Facebook users to? ?read,? ?watch,? and ?listen.? Creating an app for your business will obviously involve a developer?s time, but if you?re interested, we have a list of ideas to get you start brainstorming here, and Facebook has published guidelines on how to get your application integrated with Facebook here.
After you?ve added new custom tabs and apps to your page, organize them! Facebook?s new page design features photos, likes, and apps at the top of your page below your cover photo. Photos are automatically featured in the first spot, but page admins can rearrange the rest to highlight the most important ones first. Overall, a total of 12 apps can be shown here. Four are visible at the top of the page, and the rest can be viewed when page visitors click the dropdown arrow (highlighted in orange in the image below). Admins can also customize the images that get shown for each app in this toolbar using the ?Manage? >> ?Edit Page? dropdown via the ?Admin Panel,? which is accessible at the top right of their business page.
18) Use Links & Calls-to-Action to Generate LeadsStart generating leads from Facebook! Optimize your page for lead generation by posting links to landing pages for content behind forms, and add calls-to-action (CTAs) to the custom tabs on your page. [Bonus! Research?suggests that links shared on Facebook have a high impact on SERP (search engine results page) rankings.]
In the status update bar on your page, you have the option of posting a question or a poll (click on ?Add Poll Options?). Use this to ask your fans for feedback about your products/services or the content you post to your timeline. The possibilities are endless, and it?s a great way to engage your fans and increase participation on your page.
?Interest Lists? are a feature that allows users to organize updates into separate topics from a collection of fan pages and/or public figures who have the subscribe button enabled on their profile. For example, a user could create a ?Recipes? Interest List, adding to it fan pages like Betty Crocker and the Food Network, as well as the profiles of their favorite food bloggers to which they subscribe.?Users can also subscribe to Interest Lists created by other people, as Facebook suggests popular lists and make it easy for users to discover lists created by their friends. Consider experimenting with Interest Lists by creating awesome lists in your industry; promoting the ?Add to Interest Lists? button on your Facebook page; creating content about industry news so your updates are the first to show up in any lists your business is apart of; and creating a must-subscribe, content-rich Facebook presence.
Facebook?s response to Google+?s Circles feature was a feature that enables users to customize who can see their Facebook posts. For your Facebook page, this means you can limit posts to only display to fans in a certain location or language.
EdgeRank is Facebook?s algorithm for deciding what gets shown in a user?s news feed. It?s important to understand that not every post published to your page?s timeline will be visible to every one of your fans. A post?s engagement level factors into your content?s ability to spread across Facebook. Interactions with a post such as a Like, share, comment, tag, etc., create what Facebook calls an ?edge.? The more edges an object has, the more likely it will be displayed in a user?s News Feed. This means it?s important to post engaging content so your fans are more inclined to interact with it, thus increasing its reach.
Promote your business? Facebook presence and help your content spread on Facebook by adding Facebook Social Plugins to your website and/or blog. This will encourage visitors to your site to also interact with you and become your fan on Facebook as well as spread your content and expand its reach. Social Plugins include ?Like? buttons, ?Share? buttons, and more.
Encourage the public-facing executives and thought leaders in your business to add the subscribe button to their personal Facebook profiles and share your business? content. This will help extend the reach of your business content. Furthermore, individual people can only be added to the Interest Lists we mentioned in tip #20 if they?ve implemented the subscribe button, so doing so will enable users who are creating new Interest Lists to add your business? thought leaders to their list, increasing the chances of exposing your business? content to people who subscribe to those lists.
Give yourself a competitive edge. Stay on top of the latest announcements from Facebook such as new features and tools by subscribing to the official Facebook Blog.
Don?t neglect your Facebook presence. Use social media monitoring software like HubSpot or a third-party app like HootSuite to monitor activity and regularly participate in your Facebook page. A page that is engaging and updated regularly will be much more successful than a static one.
28) Switch Your Posting Identity Between a Personal Profile and a PageAs a page administrator, within your page?s settings you can choose to always post to your page with that page?s identity (i.e. If I post to HubSpot?s page when I?m using Facebook as my personal profile, it will show as posted from ?HubSpot.?). Furthermore, if you want to use your page?s identity in general, you can switch that as well. Doing so will enable you to receive notifications about activity on your page, see stories from the pages you Like in your news feed, and interact with other pages as your page. Just click on ?Account,? then choose ?Use Facebook as Page.?
Test the effectiveness of Facebook?s advertising platform for your business. Here?s a complete ebook on the subject to help get you started. Then become well versed in Facebook?s ad metrics so you know how your ads are performing.
Facebook recently introduced Group Chat into its mix of features. In the Facebook chat pane, click on a user you want to chat with. Then click on the icon between the video icon (oh yeah ? you can do a 1 on 1 video chat, too!) and the ?x? icon, and choose ?Add Friends to Chat.? Think of it as a chat room that can enable you to collaborate with teammates or conduct a small, live focus group with prospects or customers.
With Facebook?s new page design update, page admins can now allow users to send them personal messages. This makes it much easier for admins to engage in private conversations with their fans. Use this feature when you need to discuss a topic or customer service issue in more depth, and when you?d prefer the conversation not be made public for all page visitors to see. We don?t recommend limiting methods of communication available to your fans, but admins can also choose to turn off messaging capability by accessing the Admin Panel, choosing ?Manage? >> ?Edit Page? >> ?Manage Permissions,? and unchecking the ?Messages? box.
Download the Google+Facebook extension (currently available for Google Chrome, Internet Explorer, and Firefox) to add an extra tab to your Google+ account, which accesses your Facebook news feed. The tab also enables you to Like, comment, or post status updates to Facebook from your Google+ account.
Use Facebook at the speed of light with Facebook keyword shortcuts for Google Chrome, Firefox, or Internet Explorer. Access Facebook?s keyword shortcuts here.
Contests can be a great way to increase engagement and attract new fans for your page. Be aware of Facebook?s contest/promotion guidelines, and consider using an application like Wildfire, which works closely with Facebook to make sure its guidelines are followed appropriately. Here?s a helpful blog post on the subject if you want to learn more.
As we mentioned before, although there are a lot of tools available to help you maximize the effectiveness of your Facebook presence, remember that social networks are based on the concept of being social. Make sure there is a member of your team devoted to managing your business? Facebook presence and that they?re committed to participating using a real, live human voice. You can also add more than one administrator for your page when you?re editing your page under ?Manage Admins? to help you split the responsibility among team members.
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Related articles?
Storefront and virtual paralegal services for instance We the Persons and those found inside the legal services section of one?s neighborhood craigslist also provide comparable services. This article reviews the positive aspects and disadvantages of these services overall ? for certain critiques of a specific provider, you should appear elsewhere (and preferably to those with direct knowledge using the service, along with at the least a year of enterprise operations thereafter). Here?s a word for word example from 1 net web page: ??This internet site isn?t a substitute for legal counsel. You need to consult legal counsel to ascertain applicable law for the situation.? Only licensed attorneys can practice law and supply legal advice to clients, so these firms are wisely protecting themselves by creating it clear that they may be not within the organization of delivering legal advice; they may be in the enterprise of preparing whatever types or filing you tell them to. When you tell them to form a Nevada LLC, if you seriously require a California S corporation, they will in all likelihood create a technically adequate LLC, however it will not meet your actual business enterprise legal demands. Several (Forming California LLC) services would apparently appear to remedy this scenario with lengthy FAQs and understanding centers, but, frankly, several minutes or even some hours of research is not a substitute for a lawyer?s college degree, three years of law school, and additional on-the-job coaching and annual continuing legal education. Much better yet, terminate your relationship with any such individual instantly. In other words, your circumstances and desires aren?t those of one?s buddies, neighbors, or other on the internet entity formation buyers. They will also a minimum of point out, and recommend selections for very best addressing, legal troubles that arise tangentially to forming a corporation or LLC. Tax difficulties are also inherent in incorporating, so working using a CPA or accountant is one thing I generally advocate to customers before and immediately after incorporating. All of these really should be customized for your requirements, not fill inside the blank types, just as corporate bylaws and LLC operating agreements need to be customized, not 1 size fits all. By this I mean making sure the meeting minutes are appropriately customized for your requires as well as the corp. Right after getting reviewed quite a few incorporation service organizations, generally a year or additional later soon after issues have arisen, but additionally usually occasions inside the course of transactions for example sale with the business or component of it to a new shareholder, member, or partner, I?ve yet to see a organization that was properly set up. In most circumstances, the articles of incorporation (for LLCs, the articles of organization) have been completed and filed in an sufficient, if not optimal, manner, along with the bylaws or operating agreement is likewise present. Regularly, they include various blanks that the owner was supposed to fill in, but didn?t mainly because they didn?t know the way to, or just by no means got around to it. Such lack of completion can and does lead to issue later, nevertheless, because the company?s limited liability status and fantastic standing using the state might be jeopardized by missing or incomplete corporate documents, or by failure to create annual minuets and file initial and annual state level filings. It goes with no saying that most of these disputes are far more pricey to resolve later, when the proverbial horse of improper documentation and agreements has left the barn.? Nonetheless, the actual fees charged by (California LLC) services normally ends up becoming as much as two or 3 occasions higher as they low rates they advertise, when such ??add-ons?" (which in lots of cases are required to accomplish your legal aims) as name reservations, corporate minute books, expedited or rush service, EIN numbers, S-corp election, to begin with meeting minutes, and initial statement of information and facts, sales tax reseller?s permit, enterprise license, or other state or federal filings are produced.? Some services I?ve observed on craigslist. In lots of but not all instances, law firms providing flat fee incorporations don?t have hidden fees. Upon seeing all the work that goes into an incorporation or LLC organization, the most widespread remark from my customers will not be, ?That was quick; I should really have made use of an incorporation service, saved your legal fees, and accomplished it myself.
Relationship having a lawyer:
In deciding to go it alone, it is best to maintain in thoughts that sooner or later, if your enterprise grows, you can have to have a enterprise attorney. The truth that these difficulties don?t develop into apparent until months or years immediately after the company?s formation (specifically if pros like attorneys and accountants are never hired and thereby given the chance to assessment the provider and spot problems) means that several shoppers of incorporation services are initially well pleased with the service they have received. In my encounter, rarely does capital saved on legal services now pay off in long-term savings. Some errors, for instance option of entity decisions that were not tax favorable, cannot be undone, they can only be changed going forward. In case you do not have adequate money to afford an lawyer at the outset, maybe you and your partners need to consider committing extra funds for the enterprise, utilizing loans or credit cards to access additional funds, or wait until a lot more financing might be accumulated or obtained, before proceeding in a much less than optimal way. The adage, ??Failing to strategy is organizing to fail?" applies here.
Volume enterprise:
Incorporating services are at times referred to as incorporation mills. In general, they make their profits by selling a non-customized or a minimally customized product over and more than to as quite a few clients as achievable. Law firms can handle unusual capital, profit, loss, or other allocation troubles that totally and appropriately use corporations and LLCs, and advise when such use is appropriate and when it?s not.
But are not you, as a California incorporation lawyer, biased?
That?s certainly a legitimate question, and I certainly have a robust opinion on the matters discussed. And despite the fact that (LLC California) legal services is portion of my company law practice, I would encourage most readers to use an lawyer of their picking out, in their state ? it need to have not be me and clearly I don?t benefit from you using a further lawyer any a lot more than I benefit from you making use of an incorporation service.
Summary and Conclusion:
In short, comparing incorporation services to a business lawyer is an apples to oranges comparison. Neither can be a ??rip-off?" or the definitive resolution for everyone. The lawyer is licensed by the state to present legal advice, is subject to a lot of ethical guidelines, forms an attorney-client relationship with his customers, and keeps up to date on modifications within the law through mandatory continuing legal education. If your instructions do not comport with what is finest for your situation, then your result will probably be much less than optimal. (Ironically, the majority of these people almost certainly recognize the value of an attorney?s input and would usually employ one to take care of their legal requirements, although spending their very own time on what they do very best, enhancing their business. Or who have been advised by their accountant to form a particular type of uncomplicated entity (uncomplicated being defined as an entity to become formed in their household state jurisdiction and with only 1 owner).
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GREENSBORO, NC - MARCH 16: Holden Greiner #20 of the Lehigh Mountain Hawks reacts after a teammate scores in the second half against the Duke Blue Devils during the second round of the 2012 NCAA Men's Basketball Tournament at Greensboro Coliseum on March 16, 2012 in Greensboro, North Carolina. (Photo by Streeter Lecka/Getty Images)
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